Inspired design. Outstanding results.

Inspired design. Outstanding results.

McKenna Daniels Design is your creative business partner. We listen closely, collaborate, and translate your needs into remarkable design solutions.

Seoul Kimchi

Branding a Line of Kimchi

This all-natural kimchi was in need of an overhaul. We redesigned the labels with a crisp, organized feel and added some relevant, playful text. The new brand keeps the authentic Korean feel but targets a growing market of kimchi enthusiasts. The brand has now been extended to include a radish kimchi and a pickled ginger.

We love our kimchi packaging! Great job! Your design has helped build our brand. We are a very satisfied and repeat customer. We love your work!

Tristan Jo
National Sales, Lucky Foods

More Projects You Might Like