Healthy Path Market

Branding a Health Food Market

Healthy Path Market has three stores in Puerto Rico. We rebranded them with a colorful new identity system that is applied to everything from signage to uniforms to spice jars. The logo has a combination of thoughtful elements — a butterfly, representing transformation to healthy eating, leaves, representing the natural food sector, and the body of the butterfly doubles as an exuberant person with arms in the air.