CU Art Museum (CUAM)

Rebranding a Museum within a University

Simplifying the name was our first challenge for the museum formerly called, “The University of Colorado at Boulder Museum of Art.” Once the new name, CU Art Museum, was approved, the branding was created with a visual play between foreground and background of the letters C-U-A-M.

We brought a new level of design to this University Museum, reflecting the modern edge the museum represents through both the logo and print materials, including a large format newsletter.