Inspired design. Outstanding results.

Inspired design. Outstanding results.

McKenna Daniels Design is your creative business partner. We listen closely, collaborate, and translate your needs into remarkable design solutions.

Brad’s Plant Based

Branding Crunchy Kale and Veggie Chips

These amazing snacks were in need of an overhaul. We redesigned the logo, keeping a hand-crafted, stamped feel. For the package fronts, the idea of fresh vegetables was key. Crunchy Kale has a bright white background, and the Veggie Chips have equally clean solid-colored backgrounds. We made sure the products pop with bright color-coding for flavors and type that is as crisp as the vegetables used to make them!

We love our kimchi packaging! Great job! Your design has helped build our brand. We are a very satisfied and repeat customer. We love your work!

Tristan Jo
National Sales, Lucky Foods

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