Branding and Packaging Roux
A whisk and the fleur-de-lis are appropriate images for this natural food company. The Five Mothers name refers to the five main sauces that create all sauces. Five Mothers makes a roux that is instant and totally natural. Roux is a simple french sauce base or thickener made by whisking flour and butter. The fleur-de-lis is a traditional french symbol of royalty. The package design has a retro French feel, with details and information for the consumer to learn about the product.