Joe Fino, Expectedly Creative

by | Feb 2, 2024

At the heart of every successful business lies a story of passion, innovation, and dedication. In today’s spotlight, we delve into the creative journey of Joe Fino, founder of Unexpected Creative. From his early days at the intersection of photography and coding to his evolution into a web design expert, Joe’s path is a testament to the power of adaptability and foresight.

A Seamless Transition

Joe’s first foray into design and branding began with photography. Driven by a desire to elevate the quality of his work while pursuing a degree in corporate communication, Joe honed his photography skills hoping to display them on the internet. And maybe even sell a few pieces along the way. This was during the early days of the internet and Joe recognized the transformational power of the web. During his transition from fine art photographer to web developer, Joe embraced the digital world, foreseeing the universal need for an online presence.

A Breakthrough in Advertising

Joe’s early career was marked by a pivotal moment when an agency brought him aboard in a pinch. Tasked with creating web designs over the weekend (his first weekend with the company), Joe’s ideas secured the project and established his reputation as a skilled web developer. His agency work laid the foundation for his future in the digital space. Eventually though, life played its course and Joe found himself in a position to take a chance on himself. From there, Unexpected Creative was born.

Clientele and Impact

Unexpected Creative primarily works with small to medium-sized businesses, bringing the high-level branding and design expertise you expect from a larger agency. Joe takes pride in his ability to take ambitious concepts from skilled designers and make them a reality on the web.

His work spans various industries, from natural products to the healthcare sector. If you’re interested in learning more about Unexpected Creative – check out their website!

Collaboration and Growth

The collaboration with McKenna Daniels Design was a natural fit, combining Joe’s technical expertise with our design prowess. Stay tuned for the soon-to-be-revealed website revamp for McKenna Daniels Design! A few recent web projects with Joe’s team include Supernova Strategies, Maine Democracy Collaborative, and Worthy Strategy’s American Leadership Project.

Say It Ain’t So Joe — The Future of Web Design

Joe notes a current trend towards uniformity in web design but hopes for a shift towards more unique and diverse aesthetics. These qualities shine through in his work with McKenna Daniels Design and with all his clients. He expertly employs AI and cutting-edge tech in web design, innovating both front-end and back-end development with smart, tech-savvy solutions. He has found that emerging AI technologies are freeing up the time and space needed to innovate in website design.

Advice for Aspiring Developers

Joe advises newcomers to the field to embrace learning and prepare to plunge into diverse roles. He stresses the importance of adaptability and the willingness to embrace new challenges without the fear of failure.

Closing Thoughts

Joe’s journey is more than a career narrative; it’s a blueprint for embracing change, harnessing technology, and creating impactful design solutions. His insights offer inspiration and guidance for anyone navigating the digital world as a creator or an entrepreneur. We’re so glad to have Joe as a valued partner!