First Glance, Lasting Impact: The Art Of Packaging Design

by | Feb 1, 2024

In the competitive world of consumer packaged goods, exceptional packaging for your food brand is not just an afterthought—it’s a crucial element that can determine if a product succeeds or fails. At McKenna Daniels Design, we understand the power of packaging in creating a connection with consumers and standing out on the shelf. We have worked with several food brands whose products do just that. We’re particularly proud of the work we did in collaboration with Ku Cha Tea and Soul Kimchi.

Love at First Sight (First Impressions Count)

Your product’s packaging is often the first point of contact with potential customers. It either catches their eye and compels them to pick up your product from a crowded shelf, or you lose the customer as they leave it behind for another option. Exceptional packaging design that combines striking visuals with simple, clear messaging is often the reason a customer tries your product for the first time. Make sure the amazing packaging is true to what the product delivers and you will create a loyal following.

Building Brand Identity

Packaging is a tangible extension of your brand identity. It conveys your brand story, values, and unique selling points. Consistent, well-designed packaging helps build recognition and loyalty, making your brand instantly identifiable among competitors. It’s not just about looking good; it’s about creating a brand experience that resonates with your target audience.

Sustainable and Functional: The Dual Role of Modern Packaging

Beyond aesthetics, packaging plays a critical role in protecting and preserving your product. The right packaging materials and design ensure that your product remains fresh, safe, and intact from production to consumption. This functional aspect of packaging is vital in maintaining product quality and customer satisfaction.


Consumers are increasingly conscious of environmental impacts, and this extends to packaging. Sustainable packaging options align with these values and position your brand as a responsible and forward-thinking choice. From recyclable materials to minimalistic designs, eco-friendly packaging enhances your brand’s appeal to a growing segment of environmentally aware consumers. Not to mention that it’s just the right thing to do!


Exceptional packaging goes beyond looking great; it should also offer convenience and ease of use. Thoughtful design that considers the user experience elevates your product, making it more appealing and user-friendly. Features like resealable closures, easy-to-open packaging, and clear instructions make a significant difference in how consumers perceive and interact with your product.

The Marketing Edge

Your packaging is your most consistent marketing tool. It’s always ‘on,’ whether sitting on a shelf, featuring in an ad, or being used by consumers. Be sure to take full advantage of this powerful marketing asset. It’s an opportunity to differentiate your product and engage your consumers. In the world of consumer packaged goods, exceptional packaging is more than just a container for your product; it’s a crucial piece of your brand’s success. It allows you to solidify yourself in the customer’s mind with a strong first impression, a distinct brand identity, and an exceptional overall user experience. Investing in successful packaging design is a strategic business decision that will boost sales and propel your company toward tremendous growth.

At McKenna Daniels Design, we have a strong track record working with CPG companies and we would be thrilled to help you build a brand that is fierce, fearless, and unforgettable. Reach out today for a free consultation!